Case Study: Clogau Gold.
Sales and marketing agency in Cheshire, RPP, continues to strengthen its ever growing portfolio, as it scoops yet another impressive client – Clogau, the exclusive Welsh gold jewellery makers.
Clogau Welsh Gold is considered to be so precious that it has been used by Royalty since 1911 and includes a touch of this very same gold within each and every piece of its unique jewellery, creating an esteemed association with the British Royal Family.
DSC won the contract over stiff competition from some large London-based Digital Marketing agencies and will now lead Clogau’s Search Engine Optimisation and Social Media strategy. The main goal for DSC is to propel Clogau to number one on internet search engines and ultimately increase brand awareness and revenue growth for the company.
Ben Roberts, Managing Director of Clogau, said;
“RPP’s tenacious approach to digital marketing is innovative and challenges the status quo; this echoes the direction we wish to take our company. Clogau Gold is a one-of-a-kind jewellery brand recognised for its originality, beauty and quality. I’m positive that partnering with DSM will help us reach our ambitious growth targets.”
Digital State was founded in response to the growing need for ethical search marketing, as well as the rising awareness among companies that Google is king when it comes to sales and searching from products online. This is highlighted in this Clogau Case Study.
The percentage of company marketing budgets apportioned to digital marketing has been increasing year on year; figures for 2011 reveal a 60% online to 40% offline ratio. This is doubtlessly a result of increased online customer spending patterns.
Statistics reveal that during 2010, UK online spending increased by 17.6%, totalling a staggering £58.6 billion in sales. Ofcom report that the average annual spend online, per person during 2010, was £1,031 and that two thirds of consumers were spending online at least once a month, with the most frequent spending occurring among groups aged 25-44 and families with young children.
With his 15 years’ experience in the industry, RPP’s CEO believes these statistics will only continue to rise;
“We help our growing customer base achieve top Google search rankings through a combination of digital marketing, Search Engine Optimisation (seo) and Social Media development.
We have worked hard on developing proprietary software to keep us up to speed with the ever-changing landscape of search.
It’s vital that websites evolve and change in line with Google if they are to stay ahead of their competitors and continue to rank highly.
RPP have earned some large high profile clients nationwide but of equal importance to us are our smaller more niche partners. One of our strategies for 2012 is to help local businesses enjoy the success we have helped other clients to achieve.”